Qualtrics is a renowned tool for customer experience and academic research. Being one of the oldest players in the market, it does have a huge following. However, of late, many Qualtrics alternatives have entered the arena and the customers are making a switch to these newer and nimbler competitors. If you are considering switching to a Qualtrics alternative, you are at the right place to learn more about the Qualtrics competitors, their features, pricing, and more.
In this article, we discuss why it might be the right decision to look for Qualtrics alternatives. We analyze the reasons based on public reviews and collate the best set of Qualtrics alternatives that could fit your business goals.
Why do Businesses Switch to Qualtrics Alternatives?
Qualtrics is a great tool. There are no second thoughts. However, it might not be the right tool for all kinds of businesses. Here’s why.
Definitely, Not User-friendly
If you take a look at customer reviews, you will find that the most number of negative reviews are about the complex learning curve and the difficulty to use it. Using Qualtrics is such a challenging task that most their customers depend on training, which is indeed a waste of time.
Surveys loads slower, especially on mobile devices
These days a good percentage of customers use mobile devices to respond to the surveys. Qualtrics was built during the pre-mobile days. So load speed on mobile devices is relatively slow compared to new-age survey platforms. An increased survey load time may have a negative impact on the survey response rate.
Too Pricey yet Not Transparent
Firstly, Qualtrics pricing is shared only when requested which keeps the audience in the dark. However, upon deeper probing, you can find the platform charges $1500 per year for the most basic package.
Large Enterprises are the Main Focus
If you are a growth-stage company or SME, Qualtrics might not be the right tool for you. The plans are built to cater to large organizations and it might not be useful for SMEs.
10 Best Qualtrics Alternatives & Competitors to Look for in 2025
Googling some random tools to find your alternative to Qualtrics? Well, hate to break it to you, but that’s not going to help you find the best replacement. One needs to do in-depth research to find a cost-effective Qualtrics competitor that is right for their business.
Don’t fret. We’ve done the heavy lifting for you. After conducting extensive research, we have short-listed the best Qualtrics alternatives based on their functionalities, pros, cons, pricing, and free plans.
- Affiniv
- GetFeedback
- Inmoment
- Zonka Feedback
- Medallia
- Retently
- Surveysparrow
- QuestionPro
- NICE Satmetrix
- SurveyMonkey
Affiniv
Best for: Businesses looking for an easy All-in-one tool to i) create surveys, ii) send over multiple channels – Email, SMS, WhatsApp, Website/App embeds, Kiosk, iii) analyze the results, and iv) close the loop with customers will love Affiniv’s no-code platform. Affiniv Shopify App is a bonus!
As a low-effort and affordable Qualtrics competitor, Affiniv stands out as the best customer feedback tool for your business. Affiniv, with an easy-to-use interface, lets you create brand-themed surveys with options to add logic to your questions. Also, you can distribute the survey via Email, SMS, WhatsApp, Web embed, In-app popups, and Kiosk mode. You can analyze the responses with a powerful AI-powered analytics dashboard. Finally, you can close the loop with your customers by using post-response workflows and/or integrating with your daily use tools.
From creating appealing surveys and collecting real-time feedback to analyzing them and closing the loop, Affiniv delivers a smooth customer survey workflow through flawless automation. And you don’t have to involve the tech guy to build a VOC loop, because this Qualtrics Alternative is a no-code tool. Loved by brands worldwide – Funko, Mavi, Pilgrim, Mokobara, BlissClub, FNP, Indifi, and more – Affiniv is your go-to Qualtrics Alternative.
Client-Favorite Features
Powerful, yet Simple Survey Editor: Build surveys from scratch or use Affiniv’s pre-built templates (NPS, CES, or CSAT) for easy setup. You can enrich surveys with various question types, customize the theme to match your brand, set up logic jumps, and more.
Multiple Survey Distribution Channels: Share surveys on mediums that are most accessible to your customers, be it Email, SMS, WhatsApp, Website Embeds, In-App popups, or put them as offline kiosks. Set up automations for survey triggers and reminders.
Real-Time Actionable Insights: Get an AI-generated, actionable summary of customer sentiments and trend alerts. Slice and dice data – find what went wrong, which areas need more focus, what percent of your customers are happy, who are the detractors, and more with Affiniv’s powerful AI-enabled analytics dashboard.
Integrations to Close The Loop: Get instant feedback and set up automations for quick actions using 25+ integrations like Slack, Google Sheets, Emails, Shopify, Zendesk, Freshdesk, Salesforce, Hubspot, and more.
Post-Response Workflows: Set up workflows like 1-click rating (and more) – let your promoters rate you instantly on social platforms like Facebook, Google, etc., with a single click, and let the world know how cool your product is!
Shopify App: For businesses built on Shopify, Affiniv offers a Shopify App that can be used to integrate seamlessly and have your customer feedback journey up and running in minutes.
Pros:
- Fundamental features available even in basic plans
- User-friendly UI
- Detailed reports and analytics
- Super easy to set up
- Prompt & reliable support
- Shopify App is a bonus
Cons:
- Some integrations may be available only with the Enterprise plan.
Pricing [Annual]
- Starter plan at $29/month for up to 250 survey responses/month.
- Growth plan at $89/month for up to 1000 survey responses/month.
- Advanced plan at $224/month for up to 3000 survey responses/month.
- Enterprise plan starts at $399/month with a custom number of responses and tailored features.
Free Version Available: Up to 100 responses/month
GetFeedback
Best for: CX professionals of Large Enterprises
If ease-of-use is the main aspect you are looking for, then GetFeedback is the Qualtrics alternative you can go for. The flexible survey maker is built to help improve customer experience by capturing feedback from all channels and then analyzing the trends. Global names like Crocs, Deckers, Hibbet, Puma, and YETI are some of their renowned clients.
Client-Favorite Features
Multiple Feedback Channels : You can collect feedback (NPS, CES, or CSAT) from various channels like email, SMS, and website.
Integration with Salesforce: Identify customer trends and derive insights effortlessly by connecting survey data with Salesforce. You can then examine the feedback data via Salesforce Reports and Dashboards, map responses to any standard group or item, and analyze sentiments.
Shareable Insights: Spot trends, understand sentiments and identify the drivers that are affecting your business both in positive and negative ways. Share the insights with your team seamlessly.
Pros:
- Highly Customizable
- Easy-to-Use
- Wide variety of question formats
Cons
- Not an affordable option
- Expect glitches while editing questionnaires
- Unsatisfactory support
Pricing:
Contact Getfeedback for a Quotation
Free Version : Not Available
InMoment
Best for: Businesses focusing on customer loyalty, text analytics & BI
InMoment is an all-inclusive Experience Improvement (XI) platform that helps you build both customer and employee relationships in order for the smooth functioning of your business. Backed by data science, this Qualtrics competitor deals with Customer Experience Cloud, Employee Experience Cloud, Product Experience Cloud and Market Experience Cloud. Thereby, the cloud platform aims to give businesses a comprehensive understanding of drivers that impact their business value.
Client-Favorite Features
Text Analytics: Analyze unstructured feedback in minutes. Create tags, identify categories and understand customer sentiments hidden in the feedback to draw actionable insights.
Data Management: Ingest complex data, cleanse it automatically by removing the unwanted ones and categorize it painlessly. Hence, you can get a quick, precise and comprehensive understanding.
Reporting Studio: Create personalized reports and dashboards with dynamic live data and share them easily with your team.
Pros:
- Easy-to-respond surveys
- Simple to use
- Seamless integration
Cons:
- Glitchy surveys
- Demands coding occasionally
- Slow tool
Pricing:
Contact InMoment to get a Quote
Free Version: Not Available
Zonka Feedback
Best for: CX Teams, Agencies & Large Enterprises looking for a robust yet easy-to-use customer feedback and survey platform, Zonka Feedback is one of the best alternatives to Qualtrics. It helps businesses measure customer satisfaction, employee engagement, and overall experience across multiple touchpoints—email, SMS, website, in-app, and offline (kiosks & tablets). Trusted by brands like Tata, L&T, Domino’s, and Adani, Zonka Feedback enables you to capture, analyze, and act on feedback in real time.
Client-Favorite Features
Omnichannel Feedback Collection:
Gather NPS, CSAT, and CES feedback via email, SMS, website widgets, QR codes, mobile, tablets, or kiosks—both online and offline.
Real-Time Reports & Dashboards:
Monitor customer sentiment instantly with advanced analytics, text and sentiment analysis, and automated feedback trends.
Close the Feedback Loop: Get instant alerts for negative feedback, assign tasks to team members, and respond to customers quickly to boost satisfaction and retention.
Automation & Integrations: Integrate seamlessly with CRMs and tools like HubSpot, Salesforce, Zendesk, Intercom, and Slack to automate workflows and follow-ups.
Pros:
- Easy to set up and use
- Comprehensive reporting and analytics
- Works online and offline
- Flexible integrations with leading tools
Cons:
- Limited advanced customization in lower plans
- Some integrations available only in higher tiers
Pricing: Contact Zonka Feedback for a Quotation
Free Version: Not Available
- Medallia
Best for: Large Enterprises focusing on CXMedallia is yet another Qualtrics competitor that is an experience management software. The tool helps you make crucial decisions through intelligent insights captured from both solicited and unsolicited feedback data. The feedback and experience signals are usually obtained whenever customers are intereacting; be it email, social website or in-app etc. Medallia with its AI & Machine learning capabilities help trace patterns, predict customer behavior and discover issues easily to mak smart business choices.Client-Favorite Features
Text Analytics: Uncover insights from unstructured text in customer feedback, email etc, and understand customer opinions and the sentiments behind it.Video Feedback: Learn what your customers have to say through videos. Predict customer NPS, analyze expressions and automatically obtain insights via facial and object recognition technology.Digital Behavior Analysis: Analyze digital behavior on various channels like website and apps, compare the analysis with feedback history and accordingly personalize customer experience.Pros:- Easy navigation
- Powerful analytics
- Quite costly
- Not very easy to set up
- Reports can get overwhelming with more aspects than needed
Retently
Best for : Businesses focusing on NPS surveysRetently is one of those Qualtrics competitors that focuses more on customer and product experience. The tool enables businesses to take feedback-based actions to increase customer retention. The tool helps you build all the main surveys (NPS, CES, & CSAT) that are best in identifying customer opinions.Client-Favorite Features
Cross-channel Feedback: From email and web pop-ups to messengers, reach your customers where they are more likely to be and interact.Segmentation: Classify your respondents and deliver customized experiences with the help of real-time data.Benchmarks: Compare and contrast your results with the benchmark standards of your industry and identify where you stand amidst competition.Pros:- Very easy to use
- Great customer support
- Glitchy reporting feature
- Surveys aren’t that customizable
- The basic plan starts at $25/month
- Pro Plan starts at $224 / month
- Enterprise plan starts at $599/month
Surveysparrow
Best for: Businesses focusing on both customer & employee experienceSurveysparrow is yet another great Qualtrics alternative that is an end-to-end omnichannel experience management platform. They help improve customer experience and employee experience by letting you create mobile-first and user-friendly surveys. This Qualtrics competitor is specifically known for the myriad of survey types they offer businesses. Chat-like surveys, 360 feedback surveys, NPS, classic surveys, and offline surveys are the main survey types you can use. The tool also boasts of a conversational user interface.Client-favorite Features:
Conversational Forms: Bring the ease and appealing quality of a conversation into your survey forms for boosting customer engagement and survey experience.White-label surveys: Let your survey reflect your brand identity. Get the ability to brand surveys with your logos and color themes.Customer Journey Map: Understand your customer’s journey with you , analyze it across multiple touchpoints, spot trends , identify consumer behavior and more through visualization.Pros:- Powerful reporting
- Seamless integrations
- Great customer support
- Not very easy to use
- Over-dependence on developers
- Glitchy drag and drop feature
- Not an affordable option for growth-stage businesses
- The basic plan starts at $19/month
- The business plan starts at $99/month.
- Contact the team for custom plans
QuestionPro
Best for: Businesses looking for sophisticated surveysQuestionPro is an online survey software that helps you build different kinds of sophisticated surveys according to your business purposes. From survey creation to its distribution and analysis, the intuitive Qualtrics competitor aids in setting up the entire survey workflow. Question Pro is known to offer a variety of analysis options that includes MaxDiff analysis, sentiment analysis, TURF analysis, and heatmap analysis. This free alternative to Qualtrics also lets you create multilingual surveys.Client-Favorite Features
All-inclusive Dashboard: Find all the data that you need in real-time on an all-in-one dashboard. Customize it with filters and charts, derive insights and share it to your team for easy collaboration.Question Types: Choose from over 40 question types and 15+ logic options to create an effective and engaging survey for your customers.Multilingual Surveys: Build surveys in the language preferred by your customers. Choose from a 100 different languages to create engaging surveys.Pros:- Seamless data exporting
- Responsive support team
- Complex learning curve
- Cluttered analytics
- Glitches while opening survey links
- The advanced plan starts at $99/month.
- The CX plan starts at $2000/month.
- Contact the team for further details.
NICE Satmetrix
Best for: Businesses looking to manage customer experienceNICE Satmetrix is a solution that helps businesses manage their customer experience programs efficiently. This Qualtrics competitor assists you in collecting feedback, integrating it with collaborative tools, analyzing the data and close the loop. It is specifically built to help manage the entire process pertaining to customer experience management. Client-Favorite Features
Multiple feedback sources: Collect feedback from multiple sources like email, SMS, website, in-app, social media channels, and more.Customer Journey Design: Bring together the inputs across various stages in the customer’s journey to observe the spectrum of experiences and spot crucial trends and patterns with the help of AI & analytics.Pros:- Easy to use
- Timely support
- Limited Customizability
- UI is not the prettiest
- No option to contact detractors
Surveymonkey
Best for: Generic survey purposesSurveymonkey surpasses Qualtrics when it comes to user experience. The ubiquitous tool with its responsiveness, user-friendliness, and decent surveys makes it a good Qualtrics competitor fit for all kinds of businesses. Be it academic, or customer experience, Surveymonkey definitely has a survey that befits your requirement. However, the functionality of this free Qualtrics alternative will depend on your requirement. If you are looking to create in-depth surveys to make data-centric decisions, then this might NOT be the tool for you.Client-Favorite Features
Pre-built templates: Whatever the purpose of your survey, you are bound to find a pre-built template for it. Employee feedback, market research, academic research, or healthcare, you just name it!Surveymonkey Genuis: This feature helps you find the success rate of your surveys by scoring them based on important aspects.Pros:- User-friendly UI
- Multiple question format options
- Easily customizable survey forms
- Unreliable and limited free version
- Steep learning curve
- Mundane survey themes
- Very basic analytical capabilities
- The basic plan starts at $25/user/month.
- Team Premier Plan starts at $75/user/month
- Contact Surveymonkey team for Enterprise Plan
Winding Up
Hope this article helps you in the quest to find the perfect Qualtrics alternative for your business. However, do keep in mind that the popular choice may not always be the right one for your business. Make sure that the tool matches and fulfills your business goals.
Want to create and send survey in minutes? 👋🏻
With Affiniv, you can create beautiful surveys and send them instantly via Email or Embed in your website/app.
