Qualtrics is a renowned tool for customer experience and academic research. Being one of the oldest players in the market, it does have a huge following. However, of late, many Qualtrics alternatives have entered the arena and the customers are making a switch to these newer and nimbler competitors. If you are considering switching to a Qualtrics alternative, you are at the right place to learn more about the Qualtrics competitors, their features, pricing, and more.

In this article, we discuss why it might be the right decision to look for Qualtrics alternatives. We analyze the reasons based on public reviews and collate the best set of Qualtrics alternatives that could fit your business goals.

Why do Businesses Switch to Qualtrics Alternatives?

Qualtrics is a great tool. There are no second thoughts. However, it might not be the right tool for all kinds of businesses. Here’s why.

Definitely, Not User-friendly

If you take a look at customer reviews, you will find that the most number of negative reviews are about the complex learning curve and the difficulty to use it. Using Qualtrics is such a challenging task that most their customers depend on training, which is indeed a waste of time.

Surveys loads slower, especially on mobile devices

These days a good percentage of customers use mobile devices to respond to the surveys. Qualtrics was built during the pre-mobile days. So load speed on mobile devices is relatively slow compared to new-age survey platforms. An increased survey load time may have a negative impact on the survey response rate.

Too Pricey yet Not Transparent

Firstly, Qualtrics pricing is shared only when requested which keeps the audience in the dark. However, upon deeper probing, you can find the platform charges $1500 per year for the most basic package.

Large Enterprises are the Main Focus

If you are a growth-stage company or SME, Qualtrics might not be the right tool for you. The plans are built to cater to large organizations and it might not be useful for SMEs.

9 Best Qualtrics Alternatives & Competitors to Look for in 2023

Googling some random tools to find your alternative to Qualtrics? Well, hate to break it to you but that’s not going to help you find the best replacement. One needs to do in-depth research to find a cost-effective Qualtrics competitor that is right for their business. 

Don’t fret. We’ve done the heavy lifting for you. After conducting extensive research, we have short-listed the best Qualtrics alternatives based on their functionalities, pros, cons, pricing, and free plans.

  1. Affiniv
  2. GetFeedback
  3. Inmoment
  4. Medallia
  5. Retently
  6. Surveysparrow
  7. QuestionPro
  8. NICE Satmetrix
  9. SurveyMonkey
  1. Affiniv  

Affiniv is a free Qualtrics competitor

Best for: Businesses Looking for an All-in-one tool to create surveys, send over Email or Embed Surveys on the Website/app, and analyze the result – all using the same tool.

If you are looking for a low-effort and affordable Qualtrics competitor for your business, then Affiniv is your go-to customer feedback tool. Affiniv, with an easy-to-use interface, lets you create well-built surveys with options to add logic to your question. Also, you can distribute the survey over Email or embed it on your website/app. Finally, you can analyze the responses with powerful analytics. From creating appealing surveys and collecting real-time feedback to analyzing them and closing the loop, Affiniv delivers a smooth customer survey workflow through flawless automation. And you don’t have to involve the tech guy to build a VOC survey, because this Qualtrics  Alternative is a no-code tool. 

Client-Favorite Features

Survey Editor: Build surveys from scratch or use Affiniv’s pre-built templates for easy setup. You can enrich surveys with various question types, create surveys as per their nature (NPS, CES, or CSAT), set up messages for your customers and more.

Multiple Survey Distribution Channels: Share surveys on mediums that are most accessible to your customers, be it email, SMS, Whatsapp, API, or links. You can also embed the surveys on the website/app.

Analytical Dashboard: Slice and dice data. Find what went wrong, which areas need more focus, what percent of your customers are happy, who are the detractors and more with Affiniv’s powerful analytical dashboard.

One-click Rating: Let your promoters rate you instantly on social platforms like Facebook, Google etc. with a single click and let the world know how cool your product is!


  • User-friendly UI 
  • Responsive survey reminders
  • Timely auto-follow ups
  • Super easy to set up
  • Prompt & reliable support


  • Some integrations may be available only with Enterprise plans.

Pricing [ Annual]

  • Basic plan starts at $99/month for surveying up to 2000 customers. 
  • Business plan charges $249/month for surveying up to 5000 customers.
  • Survey an additional 1000 customers for $50.

Free Version Available: Survey 100 customers/month

  1. GetFeedback


Best for: CX professionals of Large Enterprises

If ease-of-use is the main aspect you are looking for, then GetFeedback is the Qualtrics alternative you can go for. The flexible survey maker is built to help improve customer experience by capturing feedback from all channels and then analyzing the trends. Global names like Crocs, Deckers, Hibbet, Puma, and YETI are some of their renowned clients.

Client-Favorite Features

Multiple Feedback Channels  : You can collect feedback (NPS, CES, or CSAT) from various channels like email, SMS, and website.

Integration with Salesforce: Identify customer trends and derive insights effortlessly by connecting survey data with Salesforce. You can then examine the feedback data via Salesforce Reports and Dashboards, map responses to any standard group or item, and analyze sentiments.

Shareable Insights: Spot trends, understand sentiments and identify the drivers that are affecting your business both in positive and negative ways. Share the insights with your team seamlessly.


  • Highly Customizable
  • Easy-to-Use 
  • Wide variety of question formats


  • Not an affordable option
  • Expect glitches while editing questionnaires
  • Unsatisfactory support


Contact Getfeedback for a Quotation

Free Version : Not Available

  1. InMoment

inmoment is one of the best qualtrics competitors

Best for: Businesses focusing on customer loyalty, text analytics & BI

InMoment is an all-inclusive Experience Improvement (XI) platform that helps you build both customer and employee relationships in order for the smooth functioning of your business. Backed by data science, this Qualtrics competitor deals with Customer Experience Cloud, Employee Experience Cloud, Product Experience Cloud and Market Experience Cloud. Thereby, the cloud platform aims to give businesses a comprehensive understanding of drivers that impact their business value.

Client-Favorite Features

Text Analytics: Analyze unstructured feedback in minutes. Create tags, identify categories and understand customer sentiments hidden in the feedback to draw actionable insights.

Data Management: Ingest complex data, cleanse it automatically by removing the unwanted ones and categorize it painlessly. Hence, you can get a quick, precise and comprehensive understanding.

Reporting Studio: Create personalized reports and dashboards with dynamic live data and share them easily with your team.


  • Easy-to-respond surveys
  • Simple to use
  • Seamless integration


  • Glitchy surveys
  • Demands coding occasionally
  • Slow tool


Contact InMoment to get a Quote

Free Version: Not Available

  1. Medallia

 medallia is one of the best qualtrics competitors

Best for: Large Enterprises focusing on CX

Medallia is yet another Qualtrics competitor that is an experience management software. The tool helps you make crucial decisions through intelligent insights captured from both solicited and unsolicited feedback data. The feedback and experience signals are usually obtained whenever customers are intereacting; be it email, social website or in-app etc. Medallia with its AI & Machine learning capabilities help trace patterns, predict customer behavior and discover issues easily to mak smart business choices.

Client-Favorite Features

Text Analytics: Uncover insights from unstructured text in customer feedback, email etc, and understand customer opinions and the sentiments behind it.

Video Feedback: Learn what your customers have to say through videos. Predict customer NPS, analyze expressions and automatically obtain insights via facial and object recognition technology.

Digital Behavior Analysis: Analyze digital behavior on various channels like website and apps, compare the analysis with feedback history and accordingly personalize customer experience.


  • Easy navigation
  • Powerful analytics


  • Quite costly
  • Not very easy to set up
  • Reports can get overwhelming with more aspects than needed


Only available on request

Free Version: Not Available

  1. Retently

retently is one of the best qualtrics competitors

Best for : Businesses focusing on NPS surveys

Retently is one of those Qualtrics competitors that focuses more on customer and product experience. The tool enables businesses to take feedback-based actions to increase customer retention. The tool helps you build all the main surveys (NPS, CES, & CSAT) that are best in identifying customer opinions.

Client-Favorite Features

Cross-channel Feedback: From email and web pop-ups to messengers, reach your customers where they are more likely to be and interact.

Segmentation: Classify your respondents and deliver customized experiences with the help of real-time data.

Benchmarks: Compare and contrast your results with the benchmark standards of your industry and identify where you stand amidst competition.


  • Very easy to use
  • Great customer support


  • Glitchy reporting feature
  • Surveys aren’t that customizable

Free Version: Not Available

Pricing [Annual]:

  • The basic plan starts at $25/month
  • Pro Plan starts at $224 / month
  • Enterprise plan starts at $599/month
  1. Surveysparrow

 surveysparrow is a free qualtrics competitor

Best for: Businesses focusing on both customer & employee experience

Surveysparrow is yet another great Qualtrics alternative that is an end-to-end omnichannel experience management platform. They help improve customer experience and employee experience by letting you create mobile-first and user-friendly surveys. This Qualtrics competitor is specifically known for the myriad of survey types they offer businesses. Chat-like surveys, 360 feedback surveys, NPS, classic surveys, and offline surveys are the main survey types you can use. The tool also boasts of a conversational user interface.

Client-favorite Features: 

Conversational Forms: Bring the ease and appealing quality of a conversation into your survey forms for boosting customer engagement and survey experience.

White-label surveys: Let your survey reflect your brand identity. Get the ability to brand surveys with your logos and color themes.

Customer Journey Map: Understand your customer’s journey with you , analyze it across multiple touchpoints, spot trends , identify consumer behavior and more through visualization.


  • Powerful reporting
  • Seamless integrations
  • Great customer support


  • Not very easy to use
  • Over-dependence on developers
  • Glitchy drag and drop feature
  • Not an affordable option for growth-stage businesses

Pricing [Annual billing]: 

  • The basic plan starts at $19/month
  • The business plan starts at $99/month.
  • Contact the team for custom plans

Free Version is Available: 100 responses/month

  1. QuestionPro

questionpro is one of the best qualtrics competitors

Best for: Businesses looking for sophisticated surveys

QuestionPro is an online survey software that helps you build different kinds of sophisticated surveys according to your business purposes. From survey creation to its distribution and analysis, the intuitive Qualtrics competitor aids in setting up the entire survey workflow. Question Pro is known to offer a variety of analysis options that includes MaxDiff analysis, sentiment analysis, TURF analysis, and heatmap analysis. This free alternative to Qualtrics also lets you create multilingual surveys.

Client-Favorite Features

All-inclusive Dashboard:  Find all the data that you need in real-time on an all-in-one dashboard. Customize it with filters and charts, derive insights and share it to your team for easy collaboration.

Question Types: Choose from over 40 question types and 15+ logic options to create an effective and engaging survey for your customers.

Multilingual Surveys: Build surveys in the language preferred by your customers. Choose from a 100 different languages to create engaging surveys.


  • Seamless data exporting
  • Responsive support team


  • Complex learning curve
  • Cluttered analytics
  • Glitches while opening survey links

Pricing [ Annual]:

  • The advanced plan starts at $99/month.
  • The CX plan starts at $2000/month. 
  • Contact the team for further details.

Free Version Available: Unlimited surveys and responses

  1. NICE Satmetrix

 nicesatmetrix is one of the best qualtrics competitors

Best for: Businesses looking to manage customer experience

NICE Satmetrix is a solution that helps businesses manage their customer experience programs efficiently. This Qualtrics competitor assists you in collecting feedback, integrating it with collaborative tools, analyzing the data and close the loop. It is specifically built to help manage the entire process pertaining to customer experience management. 

Client-Favorite Features

Multiple feedback sources: Collect feedback from multiple sources like email, SMS, website, in-app, social media channels, and more.

Customer Journey Design: Bring together the inputs across various stages in the customer’s journey to observe the spectrum of experiences and spot crucial trends and patterns with the help of AI & analytics.


  • Easy to use
  • Timely support


  • Limited Customizability
  • UI is not the prettiest
  • No option to contact detractors 


 Contact NICE Satmetrix team

Free Version: Not Available

  1. Surveymonkey

surveymonkey is a free qualtrics competitor

Best for: Generic survey purposes

Surveymonkey surpasses Qualtrics when it comes to user experience. The ubiquitous tool with its responsiveness, user-friendliness, and decent surveys makes it a good Qualtrics competitor fit for all kinds of businesses. Be it academic, or customer experience, Surveymonkey definitely has a survey that befits your requirement. However, the functionality of this free Qualtrics alternative will depend on your requirement. If you are looking to create in-depth surveys to make data-centric decisions, then this might NOT be the tool for you.

Client-Favorite Features

Pre-built templates: Whatever the purpose of your survey, you are bound to find a pre-built template for it. Employee feedback, market research, academic research, or healthcare, you just name it!

Surveymonkey Genuis: This feature helps you find the success rate of your surveys by scoring them based on important aspects.


  • User-friendly UI
  • Multiple question format options
  • Easily customizable survey forms


  • Unreliable and limited free version
  • Steep learning curve
  • Mundane survey themes
  • Very basic analytical capabilities

Free Version Available: 10 questions and 10 responses per survey

Pricing [Annual]:

  • The basic plan starts at $25/user/month.
  • Team Premier Plan starts at $75/user/month
  • Contact Surveymonkey team for Enterprise Plan

Winding Up

Hope this article helps you in the quest to find the perfect Qualtrics alternative for your business. However, do keep in mind that the popular choice may not always be the right one for your business. Make sure that the tool matches and fulfills your business goals.

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