Google Forms vs Affiniv
Google Forms is a free online form builder that is very easy to use and requires no initial setup. However, its capabilities stop there, making it insufficient for running effective customer feedback surveys.
Affiniv is a Google Forms alternative designed specifically for customer feedback surveys. With Affiniv, teams can automate their entire customer feedback process from start to finish.
Affiniv helps businesses collect customer insights with multi-channel surveys (email, SMS, WhatsApp, web embeds, in-store, etc.). It offers AI-powered analytics and 25+ integrations, including a Shopify app.
Affiniv
Customer experience/success teams looking for a modern platform for all their customer feedback management needs.
Google Forms
Teams looking for a free method to collect feedback using a simple survey, without automations and ready-to-use analytics.
Feedback Loop vs Forms
Affiniv is designed to be an all-in-one platform for customer feedback management. Google Forms is a free form-only platform.
Google Forms vs Affiniv: Features Comparison
You can build feedback surveys with both platforms, but Google Forms doesn’t let you add robust conditional logic, automate survey distribution, generate insights with ready-to-use reports, or trigger actions after responses are submitted. Affiniv gives you all of these capabilities.
| Feature | Affiniv | Google Forms |
|---|---|---|
| Primary use case | Focused customer feedback platform covering all use-cases needed to run a feedback loop. | Free online form builder with limited customization capabilities. |
| Question types | Numeric scale, visual scale, multiple-choice and open-ended questions available. | ✓ Offers 12 question types, including date, time, and multiple-choice grid. |
| Conditional logic in survey | ✓ Offers a dedicated logic builder. Create logic jumps based on customer's response to every question. Ask different questions to happy and unhappy customers. | Logic jumps are available only for multiple choice or dropdown questions. Cannot decide survey flow based on customer's response to rating or scale questions. |
| Survey distribution channels | ✓ Multi-channel distribution, such as email body-embedded surveys, SMS, WhatsApp, web-embeds, and survey links. | Distribution only using survey (form) links. Have to use other tools for distribution via other channels. |
| Survey triggers | ✓ Can set up automated triggers, such as 5-days after purchase or immediately after ticket closure. | Have to send surveys manually. |
| Response analytics | ✓ Out-of-the-box analytics dashboard with CX-focused reports. Auto-calculated scores (NPS, CSAT, etc), segmentations, response summaries, response tagging, and more. | Responses get captured in a Google Sheet. Need to export to other analytics tools for deep analytics. |
| Integrations | ✓ Integrations with Zendesk, Freshdesk, Gorgias, Slack, Google Sheets, and more available for setting up automation. | No integrations available. |
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Why teams choose Affiniv over other platforms
Affiniv is designed for teams that want to launch customer feedback loops quickly, without involving engineering or IT teams. It focuses on the features most businesses actually need day to day, without unnecessary complexity or high price tags. If you love simple yet powerful platforms with best-in-class support, Affiniv is made for you.
Super easy to set up and use
Set up the feedback loop within minutes. Every step, from survey creation to integrations, is intuitive. It requires no coding or heavy implementation.
High survey response rates
Embed surveys in the email body, use multiple channels (SMS, WhatsApp, web embeds, in-store, etc.), and use smart reminders to increase responses.
Affordable pricing, useful features
Built with simplicity, Affiniv fulfills all your requirements without burning a hole in your pocket. No long onboarding. No complexity. No learning curve.
Best-in-class support for all
Unlike large enterprise platforms, Affiniv provides excellent support to all its clients, at every stage. After all, nothing beats a great customer experience.
A Simple, Modern Platform for All Your Customer Feedback Needs
Many teams exploring a simple way to run a customer feedback program without needing multiple tools or overpaying for complex features end up at Affiniv.
Affiniv offers creation, distribution, analysis, and loop closure in a single platform, which makes it easier for customer experience, success, support, marketing, and product teams to gather customer insights. This makes it practical for cross-functional non-technical teams to understand the voice of the customer.
- Implement without coding
- Launch branded surveys in minutes
- Use multiple channels to distribute
- Analyze and act with ease
- Automate every step without using multiple tools
Create & Customize Any Kind of Survey in Minutes
- Choose from NPS, CSAT, CES, or custom surveys
- Customize theme, colors, and add your logo for branding
- Add multiple questions with logic jumps
- Use numeric scales, visual scales, multiple choice, and open-ended questions
- Create unlimited surveys with unlimited questions in each
Distribute Through Multiple Channels with Automated Triggers
- Shopify Thank You and Order Status page surveys
- Mobile-friendly WhatsApp and text SMS surveys
- Email body-embedded surveys
- Web embeds and in-app popups
- Kiosk mode for offline stores
- Send survey emails from your domain
- Automate survey triggers, such as sending 5 days after purchase
- Automate survey personalization and reminders
Get Insights with Advanced Analytics
- Ready-to-use reports
- Real-time survey scores and trends
- AI summaries for open-text responses
- Tagging and segmentation for deeper analysis
- CSV download, auto-sync with Google Sheets, and data lakes
- Custom reports on request (Enterprise Plan)
Automate End-to-End, from Survey Triggers to Post-Response Actions
- Shopify, Zendesk, Freshdesk, Gorgias, Klaviyo, Slack, Google Sheets, and more
- Personalize every survey with customer and order details
- Set up alerts on Slack, MS Teams, email, and more
- Create support tickets automatically for unhappy customers
- Request social reviews (Google, Trustpilot, etc.) from happy customers
- Send emails to customers from the dashboard without switching apps
- Sync data with your data lakes
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Frequently asked questions
Who should choose Google Forms over Affiniv?
Who should choose Affiniv over Google Forms?
Does Affiniv support NPS, CSAT, and CES?
Can I see Affiniv pricing before booking a demo?
Where can I compare other tools with Affiniv?
Ready to retain more customers?
Affiniv provides all the features that a modern customer feedback platform should have
— without the complexity or a heavy price tag.