Medallia vs Affiniv
Medallia is a rock-solid platform for CX management. But like Qualtrics, Medallia is built for large enterprises. It has a steep learning curve and comes with a hefty price tag, leaving small and medium-sized businesses searching for Medallia alternatives.
Affiniv is a Medallia alternative that is a best fit for SMBs looking to run customer feedback programs. It's a DIY platform that can be set up without involving experts and scaled affordably.
Affiniv helps businesses collect customer insights with multi-channel surveys (email, SMS, WhatsApp, web embeds, in-store, etc.). It offers AI-powered analytics and 25+ integrations, including a Shopify app.
Affiniv
SMBs looking to run automated customer feedback programs without involving experts or paying a hefty price.
Medallia
Enterprises seeking an advanced experience management platform and willing to engage with experts for implementation and scaling.
SMB-focus vs Enterprises
Affiniv is a DIY platform designed for small and medium-sized businesses. Medallia is built for large enterprises with complex use cases.
Medallia vs Affiniv: Features Comparison
Both platforms help teams collect and act on customer feedback, but they are built for very different levels of scale, complexity, and operational needs.
| Feature | Affiniv | Medallia |
|---|---|---|
| Primary use case | A focused customer feedback platform for running automated NPS, CSAT, CES, and VoC programs end-to-end with one platform. | Enterprise experience management platform spanning customers, employees, contact center, operations, research, etc. |
| Ease of setup | ✓ Launch feedback surveys and post-response workflows in minutes without technical dependency. | Implementation is complex and typically requires enterprise onboarding and dedicated teams. |
| Ease of use | ✓ Simple, intuitive UI built for non-technical teams with minimal learning curve. | Advanced but complex platform requiring training and experienced users to operate effectively. |
| Features / Capabilities | All core features to collect, analyze, and act on feedback, without unnecessary complexity, making it useful for SMBs. Has a native Shopify App for Shopify stores. | Very broad features set covering feedback, behavioral, and operational data across multiple functions. Good for enterprises, may not be relevant for SMBs. |
| Analytics | Real-time dashboards with scores, AI-driven summaries, tags, segment-wise reports, ready out of the box. Custom reports available on request. | Powerful enterprise-grade analytics with AI-powered themes, root cause assist, and more. No custom reports for your specific use-case. |
| Multi-channel feedback | Distribute surveys via Email, SMS, WhatsApp, web embeds, in-app, and in-store in one platform. | Collects signals across surveys, voice, chat, web behavior, social, employee feedback, and more. |
| Integrations | Plug-and-play integrations with everyday use tools like Slack, Email, Google Sheets, Zendesk, Freshdesk, Gorgias, and Shopify. | ✓ Hundreds of integrations including enterprise tools like Workday, Salesforce, ServiceNow, Adobe and more. |
| Pricing | ✓ Transparent and affordable pricing based on orders for Retail businesses and on responses for Service businesses. Free Plan and Free Trials available. | Confusing pricing model based on "Experience Data Record". Might be suitable for enterprise scale, but very expensive for Retail and SaaS SMBs. |
| Best-fit team size | SMBs, mid-market teams, D2C brands, SaaS companies, and agile CX teams. | Large enterprises with complex experience programs, multiple departments, and dedicated CX teams. |
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Why teams choose Affiniv over other platforms
Affiniv is designed for teams that want to launch customer feedback loops quickly, without involving engineering or IT teams. It focuses on the features most businesses actually need day to day, without unnecessary complexity or high price tags. If you love simple yet powerful platforms with best-in-class support, Affiniv is made for you.
Super easy to set up and use
Set up the feedback loop within minutes. Every step, from survey creation to integrations, is intuitive. It requires no coding or heavy implementation.
High survey response rates
Embed surveys in the email body, use multiple channels (SMS, WhatsApp, web embeds, in-store, etc.), and use smart reminders to increase responses.
Affordable pricing, useful features
Built with simplicity, Affiniv fulfills all your requirements without burning a hole in your pocket. No long onboarding. No complexity. No learning curve.
Best-in-class support for all
Unlike large enterprise platforms, Affiniv provides excellent support to all its clients, at every stage. After all, nothing beats a great customer experience.
A Simple, Modern Platform for All Your Customer Feedback Needs
Many teams exploring a simple way to run a customer feedback program without needing multiple tools or overpaying for complex features end up at Affiniv.
Affiniv offers creation, distribution, analysis, and loop closure in a single platform, which makes it easier for customer experience, success, support, marketing, and product teams to gather customer insights. This makes it practical for cross-functional non-technical teams to understand the voice of the customer.
- Implement without coding
- Launch branded surveys in minutes
- Use multiple channels to distribute
- Analyze and act with ease
- Automate every step without using multiple tools
Create & Customize Any Kind of Survey in Minutes
- Choose from NPS, CSAT, CES, or custom surveys
- Customize theme, colors, and add your logo for branding
- Add multiple questions with logic jumps
- Use numeric scales, visual scales, multiple choice, and open-ended questions
- Create unlimited surveys with unlimited questions in each
Distribute Through Multiple Channels with Automated Triggers
- Shopify Thank You and Order Status page surveys
- Mobile-friendly WhatsApp and text SMS surveys
- Email body-embedded surveys
- Web embeds and in-app popups
- Kiosk mode for offline stores
- Send survey emails from your domain
- Automate survey triggers, such as sending 5 days after purchase
- Automate survey personalization and reminders
Get Insights with Advanced Analytics
- Ready-to-use reports
- Real-time survey scores and trends
- AI summaries for open-text responses
- Tagging and segmentation for deeper analysis
- CSV download, auto-sync with Google Sheets, and data lakes
- Custom reports on request (Enterprise Plan)
Automate End-to-End, from Survey Triggers to Post-Response Actions
- Shopify, Zendesk, Freshdesk, Gorgias, Klaviyo, Slack, Google Sheets, and more
- Personalize every survey with customer and order details
- Set up alerts on Slack, MS Teams, email, and more
- Create support tickets automatically for unhappy customers
- Request social reviews (Google, Trustpilot, etc.) from happy customers
- Send emails to customers from the dashboard without switching apps
- Sync data with your data lakes
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Frequently asked questions
Who should choose Medallia over Affiniv?
Who should choose Affiniv over Medallia?
Does Affiniv support NPS, CSAT, and CES?
Can I see Affiniv pricing before booking a demo?
Visit the Shopify app page for Shopify pricing.
Where can I compare other tools with Affiniv?
Ready to retain more customers?
Affiniv provides all the features that a modern customer feedback platform should have
— without the complexity or a heavy price tag.